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National Creative Director of India Ramanuj Shastry speaks up about how to make True Blue and sustaianbility relevant in India-The key is Culture

A global movement will have to include everyone.

Saatchi & Saatchi Blue Team Tour of Rooftop Farms

On October 1st our NYC Saatchi & Saatchi Blue team ventured from our headquarters at 375 Hudson Ave to visit a local (and I mean local) farm set atop an inconspicuous warehouse in Greenpoint, Brooklyn. Our team, in the process of designing a rooftop garden on our building, was hoping to walk away from the visit with a few tips on how a project like ours might work.

What we found on that chilly, fall afternoon was a 6,000 square foot urban Eden, where the only thing forbidden about the food was the use of any harmful chemical. This isn’t your run of the mill rooftop garden comprised of a few planter boxes and terracotta pots, but a full-fledged field set directly atop the surface of the roof.

As we walked the earthen sidewalk between the living streets, pausing in awe at the stoplights of red tomato, yellow squash, and green pepper, our minds and interest couldn’t help but return to the promise of our own edible paradise….

Dwarf varieties are better options given the strong wind. Got it.

Keep in mind above the 14th floor growing conditions change. I didn’t know that!

Best if you can grow your own transplants to ensure they are accustomed to the environment right from the start. Good to know.

The farm opened this past April and is the nation’s first commercial working farm built on a green roof. They grow and sell more than 30 varieties of fruits and vegetables to local residents as well as establishments including Anella Restaurant, Eat Records, Café Cita Bogota, and Greenpoint Coffeehouse (who also donates their used coffee grounds for compost).

While the expected yield at 375 Hudson will be modest in comparison to Rooftop Farms bountiful harvest, these kinds of urban food production projects will be instrumental in helping feed the 9.2 billion people expected to live on planet Earth by 2050. And with roughly 500 million square feet of potential rooftop farmland available worldwide (over to 11,000 acres), we are not talking small potatoes. And food is just part of the story – rooftop gardens can help lower a building’s heating and cooling costs, reduce food miles, and provide a great, natural repose from bustling city life. Did we mention yummy veggies?

Enjoy the pics!

To learn more about Rooftop Farms and how you can support their efforts, go to http://rooftopfarms.org.

Clink on this link to view the PDF of the most recent winners. Sometimes its not the prize that matters but the recognition. Stay tuned for the brief on the The True Blue Award
blue-awards-landscape

William and Mary college, in Williiamsburg Virginia, invited Adam Werbach to speak as part of their DOT Kickoff. The school has taken Sustainability personally and engaged faculty and students to pick a DOT. Adam Werbach and the audience were equally inspired by the actions already taken (7oo+ DOTS on Campus) and by the journey ahead. Adam challenged the school to lead the way to a billion.

William and Mary is the first university to launch DOT on Campus

Kevin Roberts, CEO Of Saatchi & Saatch, goes into detail about the power of Do One Thing (DOT). His is to take one less flight a month. Whats Yours

http://krconnect.blogspot.com/2009/09/do-one-thing.html

Introducing the inspirational teams who launched this game changing project.

It is just the beginning of the journey but they truly believe nothing is impossible.
check out the new facebook group
http://www.facebook.com/home.php?#/group.php?gid=128003685893

“And now this movement is traveling across borders. Blue Without Borders aims at doing all of the above but by bringing the Saatchi network closer. We live in a world brought closer by technology, but where people are still growing apart due to old histories and assumptions or plain old prejudice. Blue Without Borders works by two offices pairing up to work on common sustainability goals together. This adds momentum to True Blue and allows people within the Saatchi network to get to know each other in a more meaningful way other than coordination and feedback on boards.

Where better to start than India and Pakistan, two countries united and divided by history. Where a love of Pakistani music and Indian movies, cricket matches and mango exchanges have provided the occasional détente. Perhaps it is now time for a little bit of True Blue diplomacy. So in the True Blue spirit of this belief, Saatchi India & Pakistan have come together on one platform to show the world that we will make these inspiring thoughts a reality. We have taken a big step to bring the Saatchi offices in Mumbai and Karachi together under the TrueBlue initiative. It completely rests with you & me”

Join this new Facebook group
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Saatchi Brazil understands that we can save a lot of water if we just multitask in the shower (no dont use your blackberry in the shower). Watch this fun spot that has been getting international attention

Who Knows-Maybe this will be your new DOT-register at www.saatchitrueblue.com

Saatchi La and their Partner Toyota have transformed the discussion on Hybrid technology. This video is a behind the scenes look at the 3rd Generation Prius spot “Harmony”. Listen to the people who made the spot talk about the power of the Prius to help move sustainability forward. Saatchi LA is trailblazing the standard for advertising sustainable products of the future (in the moment)

A recent spot by the Tide team. They have calculated that when someone buys and uses a 100 oz bottle of Cold Water Tide they will save $10 on their energy bill. Once again it proves that saving money is a key factor in selling more sustainable products